Insurance intermediaries. In the borderland between marketing and mediation

2009-04-23 | Reports Consumer Markets

During 2008, FI has conducted a survey of the insurance intermediaries’ operations. The survey has covered 850 insurance intermediaries who have answered a questionnaire containing questions about the operations.

The result shows that insurances, funds and financial instruments are currently mediated. There can be serious consequences if the consumer does not receive explicit information on which products and services may be mediated or are offered in any way by insurance intermediaries. A consumer can easily get the impression, for example, that he or she is being offered advice, even if the intermediary does not have a permit for this. The intermediary has a heavy responsibility to explain the conditions to the customer for his or her specific situation and what the intermediary has a right to do.